WHAT YOU GET?
GTM Course for Beginners will teach you:
- How to save money and time, be in control of your website tracking, launch tracking campaigns faster, and avoid hassles with developers
- How to implement Google Analytics 4, Facebook Pixel, etc.
- How to measure valuable and important website interactions which drive real insights
- How to make your tag management GDPR-compliant
- How to apply your new knowledge in actual real-life projects
Intermediate Google Tag Manager course will teach you:
- How to access custom data on a website without developer
- How the Data Layer actually works (let’s go beyond the beginner level)
- How to create advanced triggers with CSS selectors
- How to deal with iFrames
- How to configure GA4 Ecommerce setup (from A to Z)
- An easy-to-understand introduction to the technical (and necessary) topics: HTML, CSS, RegEx, DOM, cookies.
- How to use and benefit from server-side tagging
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