- How to tell if you actually have a deliverability problem or not.
- The 9 factors that affect email deliverability
- Our exact step-by-step audit process we use at my agency to help our clients dramatically improve their deliverability.
- How to authenticate your domain so you can improve and maintain a good reputation with the most popular ISPs.
- A deep dive into how to completely align your domain authentication (SPIF, DKIM and DMARC)
- An in-depth breakdown of how your email content affects deliverability (including an exhaustive list of do’s and dont’s).
- Copywriting strategies that improve deliverability, list health, and list hygiene.
- 7 automations you can set up that’ll automatically improve deliverability… without you having to lift a finger.
- A simple process you can use to periodically trim the “dead weight” off your email list.
- A list-cleaning case study demonstration
- A simple “authentication-fix” case study
- Two full deliverability audit breakdowns from real live brands
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