What you’ll learn
Understand the fundamentals of YouTube advertising, including ad formats, targeting options, and campaign management strategies.
Develop effective YouTube ad campaigns that align with business objectives and resonate with target audiences.
Apply advanced targeting techniques to reach specific demographics, interests, and behaviors on YouTube.
Optimize YouTube ad campaigns for maximum engagement, click-through rates, and conversions.
Implement retargeting strategies to reach users who have interacted with your brand on YouTube.
Measure and analyze the performance of YouTube ad campaigns using key metrics and analytics tools.
Identify and implement creative strategies to capture and hold viewers’ attention within YouTube ad formats.
Stay up to date with the latest YouTube ad trends and best practices to maintain advertising mastery in the evolving landscape.